OctoHub FAQ
General
AUTOMATED GOOGLE ADS
General
Why is digital marketing for my business important?
Digital marketing brings a steady flow of targeted traffic to your business by reaching an enormous audience.
What does OctoHub specifically do for my business?
OctoHub has a proprietary algorithm that automatically helps your business get in front of your target audience at a cost you will not find anywhere else.
OctoHub will introduce new consumers to your website within 24 hours.
Why choose OctoHub?
Choose OctoHub if you want a cloud based, automated, intelligent system to do your digital marketing for you, all from one place, saving you time and costing you less.
What type of business is OctoHub suitable for?
If you are a “do it yourself” budget-conscious business who is in a competitive market and you prefer not to budget for an ad or marketing consultant, OctoHub is for you!
Do I have to download anything?
No! OctoHub is a cloud based platform, allowing you to login from any device at any time – no downloads or software installation is required.
Do you offer customer support?
Yes we do! We love to support our customers.
We offer comprehensive help documentation and online support through OctoHub, and customers can book one-on-one time with our support team anytime.
How much does OctoHub cost?
Thanks for asking. OctoHub plans offer affordable bundles, built to scale your small business growth (starting at $49/month). See our Pricing page to find the right bundle for your business.
Can I do a trial before I pay to sign up?
When you sign up, you will receive access to OctoHub so you can click around and get a sense of how our platform simplifies your digital marketing, automatically, and all from one place. From within the hub and during your trial you can select the bundle that is right for your business.
OCTOHUB TOOLS
Why is a complete business profile important?
If your business information is not being properly managed, your business may be losing to the competition.
Accurate business information across the web helps to increase your chances of getting found in local search. To avoid search engines driving customers straight to your competitors, it’s essential that your business information is accurate so that the technology can automatically and consistently update across the web.
What is a complimentary Digital Presence Audit?
A Digital Presence Audit ($149 value) is a complimentary report from OctoHub that reveals how Google ranks your business and lets you know where to quickly make improvements.
What is Listing Builder?
It’s a good idea to own your business listings and keep your customers up-to-date using the Listings Builder module. Here, you can establish accurate business listings and rank higher in Google search results.
Listing Sync: Quickly establish accurate business information on Google My Business, Facebook, Instagram, and Twitter
Google My Business Insights: Understand how your business is performing on Google Search and Maps. Google Insights provides a valuable glimpse into your customer’s activities.
What is Reputation Management?
Today, the online reputation of your business is defined by your customers. Reviews, accurate business information, and social media activity impacts your reputation and whether a consumer decides to do business with you.
OctoHub allows you to manage all of these factors in a scalable way.
With Reputation Management you can monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
What is Social Marketing?
Our Social Marketing tool enables you to manage all of your social media activity from one place. It makes managing social media simple! And it’s mobile-friendly!
You can:
-Generate leads, schedule ready-to-publish content, and communicate with your followers all from one place.
– Post everywhere from one place: publish and schedule posts for all your social accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn.
AUTOMATED GOOGLE ADS
Where do my ads show?
Your ads will appear in Google Search results, in the text ads area. When someone in your target market is searching for the products or services you provide, your ad will display at the top of search results pages.
What do the ads look like?
The ads are text based ads that are dynamically generated, using text set in our dashboard (setup by us, editable by you), along with the keyword term, business name and location. We use our automated platform to generate a variety of ads based on these factors. We will take text from your website to use – you can preview and customize this easily in OctoHub anytime.
How are the keywords generated?
We generate extensive keyword lists for each of the products or services a business sells. We focus on intention based keywords, omitting broad or negative keywords that can result in unqualified, costly traffic.
If your business is service based, we use the services found on your website to generate extensive keyword lists.
If you are an ecommerce business, we use your product data to generate keyword lists for each product. We have many integrations that allow you to send us product data quickly and easily – such as WooCommerce, Shopify, Quickbooks, and Xero Accounting. We also accept .csv or .txt files that can be imported into our platform easily.
How do I track performance of the ads?
Reporting is provided within your OctoHub dashboard and Executive Report. Detailed reporting can also be found in Google Analytics under Acquisition -> Google Ads. We auto-tag the ads, allowing you to run custom reports on all ad traffic within Google Analytics.
What returns can I expect from Google Ads?
The expected cost and return a business sees from Google Ads varies based on industry, geographical region – and really is unique for every business. It’s a hard projection to make. The best route is to run your ads for a couple of months, and learn from the results.
We find locally targeted, specific product/service categories (such as ‘martial arts studio’) see a low CPC average around $1, whereas highly-competitive industries (such as ‘Financial Advisor’) see a higher average CPC, up to $6.
Which Ads account are the ads setup under?
Ads are setup under our master Google Partner account. Our proprietary algorithm automates Google Ads, optimizing your return on time and money.
Start by receiving a Free Digital Marketing Health Check
Receive a complimentary, comprehensive Digital Marketing Health Check (Valued at $199)
Understand where your business ranks in all areas of digital marketing
See where your business needs help to get more traffic and leads
